Time to get busy. It is as simple as that. Rob can only do so much and that leaves me. Something has to be done, I am way to big a fan of eating!! What could be a great opportunity, has presented it's self, so I am going to try my luck! There is a significant road race in Clarksville that has yet to figure out how to make money or sell sponsorships. They have a good committee, but of course everyone is uncomfortable asking for money. Which is where I come in.
You see sponsorships are not donations, they aren't handouts. You figure out what your demographic is. In this case, who will be racing and who will be cheering the racers on. And then you approach companies who want to be in front of that demographic. When they partner with the race, they have placed themselves strategically in front of their ideal customer and showcased that they have a common interest with that customer. It is a win win all the way around! But you do have to be very strategic about who you ask to partner with your event. Otherwise you waste too much time on meetings and presentations where "no" will surely be the answer.
We all know that I have no time to waste. I feel good about 3 days a weeks, so those days need to be filled with successful meetings, building strategic partnerships. I hope that everything will work out. Goodness knows the extra money will be helpful!
So time to put my sponsorship pants back on and go gang busters! Hopefully I will also be able to get some things working for Feld Entertainment, not to mention moving forward with the 2011 SouthNashDash!
It is clearly time to move forward!